You cannot be a business doing web design and development for a company and not ensure that you’re offering basic SEO services – without SEO, your customers, and thus you, are disadvantaged.
The solution would be to simply do SEO in-house, then, right? Save on costs, get an expert or two, expand your infrastructure and voila, you’re in business and capable of competing with any other top quality digital marketing agency providing digital marketing services in the area, no?
No, sadly. And there’s a rather simple reason why.
Why in-house SEO is rarely a viable option.
The reason you shouldn’t start building an SEO portion to your business unless you’re absolutely sure you have the capital and resources to heavily invest in it, is simply that SEO is too expensive to do correctly. As much as $50,000 a year for a single competent professional, as per Forbes. Without an existing investment in infrastructure and the necessary expertise, SEO will become too tedious and time consuming for you to offer any real actionable benefit to customers looking for a digital marketing package with SEO inclusive.
So if you want to beat the competition, you need help. SEO reseller help. The good news is that there is a vast network of SEO reseller packages out there, white label companies specializing in letting you order their services and offer them to your clients in your own name, outsourcing your SEO needs to such reseller services without the clients knowing anyone else is involved.
White label SEO companies are called such because their services can be labeled as your own services, but with that inter-working relationship comes a list of important considerations to make before you go off and choose to work with SEO reseller
Security is very important.
Go over the available SEO reseller plans and choose one with a focus on client confidentiality and data security. Cyber-attacks are becoming more and more common, as per Statista, effecting a number of industries and leading to compromised accounts and millions of collective dollars in losses.
Seek out transparency and honesty.
This is absolutely critical. Not only do you need to be able to trust your SEO company, you should also be capable of understanding the limitations that SEO possesses, and the luck that is involved in making SEO work seamlessly.
No company should be able to guarantee you a number one ranking under any keyword or circumstance. And no company should be advertising that they use elicit shortcuts or black hat methods to speed up your ranking progress and get you ahead of the competition. At the pace that Google and other search engines are working to undermine the efforts of black hat SEO methods, any unorthodox SEO techniques that go against the fundamental webmaster rules as per Google will only lead to penalization sooner or later – most definitely not something you’ll want.
In the end, the final choice is yours. What business do you want to work with? What priorities do you have? What do your customers look for the most? Choose accordingly, and choose wisely.