Why Guest Blogging?
As a businessman, of course, you want your brand well-known to many people. There are so many strategies you’ll find to increase brand awareness. One of them that you might not have tried is guest blogging.
In the beginning of 2016, guest blogging became one of digital marketing trends that are done by many internet marketers. They believe that guest blogging can increase their brand awareness. Inevitably, guest blogging can raise their brand name, so that the market becomes more aware of their products.
For example, a giant company, Intel had ever done guest blogging to increase their brand awareness. At that time, Intel employed Ekaterina Walter, a guest blogger who contributed to Mashable, The Next Web, Fast Company, and many other major media blogs. Ekaterina built her personal brand, in which he also included a link to his own blog to show how he was happy working at Intel. As a result, Intel built its company's credibility as well as Ekaterina became a social media celebrity.
So, what is guest blogging? How is guest blogging important in a business?
The Definition Guest Blogging
Typically, the host blogs are usually which have a good reputation or have a lot of visitors. However, it could also be done by two growing blogs by doing cross guest blogging. Cross guest blogging means two blogs contribute each other.
There is no limit on how many times to do guest blogging. As long as the host blog has the niche that you are capable of writing, make some contributions.
The Importance of Guest Blogging in Business
Blog host certainly gets benefits from guest blogging contributions. The host blog gets free quality content. So, what are the business benefits of guest blogging for you as the contributor? Below are the importances of guest blogging on the side of the contributor.
1) Guest Blogging Can Improve Online Reputation (Online Presence)
You can write a lot of articles on your own blog, let’s say in marketing niche. It may be true that your marketing skills are reliable. However, if you only have less reputation, meaning that your marketing skills are in vain. So, by writing, sharing your skills, or showing off your artwork on other blogs will help your potential audience to remember your name.
The more readers read your writing, then the better your online presence. Indeed, the process would be going cumulative and takes time. However, you can also speed it up with a lot of work in a short period of time.
2) Guest Blogging Will Give You Audience, Not Just Traffic
Everyone could buy traffic from a pay-per-click campaign provider or other advertising models. This type of online marketing is also a good strategy. However, what you buy is nothing more than just traffic.
Traffic that comes from guest blogging contribution, on the other hand, is also the audience. In other words, there are people who are interested in your topic and convinced with your words. It is not impossible; these people are the ones who would talk about your brand to others.
3) Guest Blogging Could Build a Large Network
How can a blog become great? The key is making good connections. A blog will build healthy blogs networks which mutually help to spread brand awareness. Of course, then, the popularity and the engagement of the audience would also determine the effectiveness of building your online presence.
4) Guest Blogging is A Perfect Way to Get Natural SEO
Most of the host blogs allow you to have dofollow backlink for your contribution. In which, linkbuilding is one of the most challenging works in doing effective SEO. So, guest blogging can help you to get natural backlinks and relevant to your chosen keywords to be ranked on the search engines.