Twitter being a prominent social networking site lets its users interact through tweets. Brands use it to extensively to reach out its customers. As each tweet is restricted to 140 characters, this outcast the repercussions of ultra long post seen on other social networking sites. Twitter assists the brand in much-desired ways especially in the following manner:
- A ladder to build Brand Name and Value
In the present era of social media, Twitter is an indispensable source to build a brand and its value. To flourish a brand Twitter is a great platform.
- Competition Evaluator
Judging the competitors and marketing the product likewise is the winning strategy for a product. Twitter helps you to understand that how well is the other product doing, the tools that are being used to market etc. The competitive products can be analyzed well on Twitter.
- Strategising the Future
A strategy is the key force to drive a brand to success. Tracking customer’s likes and dislikes have become a very easy task and a brand can successfully strategize the changes it needs to make in their products.
- Now, I know my customer
A brand must understand the needs and interests of its customers for better sales and customer satisfaction. Twitter as a platform has made it immensely easy for a brand to understand their customers well. Now, they know in what kind of products, offers and deals their customers might be interested in.
- Any grievance is sorted, then and there
Many times the customers are not satisfied with the products or services offered to them. Failure in resolving customer’s complaints can lead to loss of customers. With the help of Twitter, customers can show their dissatisfaction easily and their issues can be understood and resolved in no time. Such examples have been witnessed in the recent times where a complaint posted on twitter was resolved in a minuscule time.
Twitter is a platform that can really help your brand to grow, so do not waste any more time and go make your brand Twitter popular.