9 Types of Blogs and Bloggers You Didn’t Know About Until Now
We’ve broadly defined 9 types of blogs and bloggers and we’re pretty sure you didn’t know all nine. Read them all and let us know in the comments, which type of blog do you write? Which blogger are you?
Blog Type #1: The Rogue
They’re not afraid to bend the rules and go against the grain. They take bold stances on divisive issues. This wins them both admirers and detractors.
Blog Type #2: The Guest Host
Did you know that Neil Patel grew the KISSmetrics blog to over 400,000 visitors a monthpublishing posts that mainly came from guest authors? He also grew the Crazy Egg blog to over 100,000 visitors a month using the same strategy.
Although the Guest Host regularly features content from guest authors, the person (or people) behind the blog will also regularly step back into the spotlight and write posts of their own.
Blog Type #3: The Crash-Test Dummy
The Crash Test Dummy tests different strategies, techniques, and tools, then shares what works (and what doesn’t) so you can know what to implement and what to avoid.
Blog Type #4: The Niche
Blog Type #5: The Giver
These are called “content upgrades” — an additional piece of content created for a specific blog post and given away in exchange for an email address. On top of being a great way to deliver more value to your audience, they’re also a great way to build your email list.
Blog Type #6: The Guide
Blog Type #7: The Homer
It’s reserved for bloggers who write posts of epic proportions — posts that takereaders on a 2,500+ word journey every time.
Though word count is one of the most noticeable aspects of the Homer, it doesn’t define this type of blogger. Word count is simply a means to an end, and that end is a transformative journey. The Homer takes the reader from Point A to a vastly different Point B.
Blog Type #8: The Tell-All
Have you been to the top of the mountain… and also walked through the shadow of the valley of death?
Have you learned a lot of valuable information the hard way?
To put it simply, the Tell-All frequently writes posts that feature both shockingly revealing details and highly valuable information/lessons learned.
Blog Type #9: The Personal Brand
Well, of course you are. You’re building it, after all. But is your personality a cornerstone of the blog you’re building? Is your name in the URL? Is your face all over the home page? Do you want to be known as you, or as the person who writes Blog XYZ?
Blog Type #10: The Enterprise
The Enterprise is a blog built for a company, not an individual. It’s the type of blog companies like Buffer, HubSpot, and Coca-Cola feature on their websites.
Typically, a team of writers create content that is relevant and valuable to the type of people who fit the company’s customer profile. That content then attracts those potential customers to the website, where they can learn more about the company’s product(s).